Here to showcase the real women in extreme sports!

We showcase the real women in a male dominated industry.

The ladies that have sacrificed, broken bones and ruined their mascara. The one’s with that have no fear or limits. For this generation and the one’s to come.


For the girls that ride we’ve got you covered!

Amanda George

Hello, My name is Amanda and I am the Owner & Dreamer behind Hardcore Candy Inc.

I started this journey as a 6 year old girl that loved to dirt bike and sled. Growing up in Alberta, Canada my only option was to keep up with the boys or go home. Broken, tattered & bruised I kept up. I always made sure my gear was pink, so if, by chance, there was another girl, she would find me and come say hey.

Fast forward to adulthood, with two beautiful girls of my own, I noticed this was still a challenge for younger riders. Where are all the girls??!! Where do I find riding partners in my area? I knew I wasn’t the only one that felt this way & decided to do something about it.

Welcome to Hardcore Candy Inc.

A place for female athletes, of all sports, nationalities, and ages, to unite & be recognised for their achievements. Big & Small. A community of bad ass chicks doing amazing things.

We hope you enjoy our site!

We would love to chat, get feedback or hear about your story.

Feel free to contact us, send us pics, videos, training camps, competitions & any other content you think other female athletes would enjoy.

Thanks for checking us out, supporting our cause & being awesome!

Appreciate your time!


Hi! My name is Jessica and I am the Daily Operations & Marketing Coordinator at Hardcore Candy Inc.

I am a stay-at-home mom to my two beautiful girls in Stony Plain, Alberta, Canada.

As a devoted mom whose days are filled with love & responsibilities I have learned that prioritizing my wellness is essential to be the best version of myself for my family! I am passionate about fitness & health, nurturing my own well-being is not only beneficial for myself but also sets an inspiring example for my children. Beyond this, I am excited to stand for female athletes around the globe. I recognize the disparity in recognition and opportunities they face in the sports world. Through this online community, we will share your inspiring stories, challenge stereotypes & raise awareness about the need for a more inclusive landscape. I hope to empower the next generation of athletes to fearlessly pursue their dreams, and not only help change the lives of female athletes but also inspire others to join the movement for equality in sports! I am grateful for this platform and can’t wait to share it with the world!

Hardcore Candy Inc.

We are Hardcore Candy Inc. here to showcase the real women competing in male dominated, extreme sports. The ladies with no fear or limits. For this generation and the next come. We are Hardcore Candy Inc.

Join the community

Empower other women by joining our growing community of amazing women who play extreme sports.