Only the greats wear crowns
MORE THAN APPAREL
Hardcore Candy was built for women by women!
Support the crew, Rep the Crown!
Have more questions?
Who is Hardcore Candy for?
Hardcore Candy is for every girl and woman who competes, trains, and shows up, no matter her sport, age, or level. Whether you're racing motocross, competing in equestrian, lifting in a CrossFit box, or just starting out, if you're putting in the work, you belong here.
How do I become a Hardcore Candy Athlete? Athlete Application Page?
We're looking for athletes who represent dedication, leadership, sportsmanship, and passion, not just results. Applications open seasonally, so follow us and join our email list to know when the next round opens.
What does it mean to be recognized?
Recognition here isn’t a trophy, it’s visibility, community & unity.
I'm not a competitive athlete. Can I still be part of the community?
Yes. Hardcore Candy is for athletes, fans, parents, sponsors, and supporters alike. If you want to support female athletes, there’s a place for you here. Read our stories, Join our community & support the amazing female athletes directly.
How can my brand partner with Hardcore Candy?
We work with brands that believe in supporting women in sport through sponsorship, events, content collaborations, product partnerships, and scholarships. Visit our Partners page to learn more about current opportunities or reach out directly to start the conversation.
